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AFA Provides Value-based, Transformational Solutions

Learn, Practice, Share, Ask and Grow

Our team has over 50 years of combined international business experience and exposure to many different work cultures all over the world. Every one of our clients is unique, and we will help you identify and address your specific needs.


  • Collaboration rather than imposed solutions

  • Flexibility instead of out of the box, one size fits all solutions

  • Common sense over dogmatic approaches

  • Agile mindset over Agile frameworks

  • Cultural alignment as a means to lasting organizational change over quick fixes

Our services are founded in our belief system. Learn more about how we can transform your organization through consulting, coaching, training, and facilitation programs.


I started AFA because I was finding that organizations were beginning and ending their transformations with certification classes and then didn’t know what to do or were surprised when it didn’t work out. I want to support small to medium sized organizations through real growth supported by strong, agile leaders. The goal is to move organizations past mechanics to deeper environmental change; creating an enterprise-level corporate culture of high performance by focusing on the problems to solve not the buzzword solution of the day. The need to change things when they aren’t working is normal, but change must be intentional and deliberate.

While I believe strongly in the principles of agility, I also believe that every company needs to find a balance that allows them to make a natural progression of changes that work within the organization’s goals and values. My personal goal is that we are able to help organizations solve problems with a creative, flexible approach founded in the definition of agility; being flexible and able to adapt quickly.

Through consulting, coaching, and learning programs, we can create a broad-spectrum approach to redefining how people show up and interact thus producing an environment of higher retention, engagement, and performance.

I have worked for over 25 years to ensure this is how I have shown up with all of the teams with whom I have worked and I wanted a company that could continue to share that philosophy with others. It is more important now than ever that we foster an environment for all voices to be heard and thrive and I want to share in that journey with you. — Indra

Do you want to learn more?

Schedule a FREE Strategy Call with our CEO, Indra A. Books, to talk through how we may help.

Schedule a Call 

We help you to create solutions by first clearly identifying the problem

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Online Group Coaching, Masterclasses, and Offsites

Regardless of your familiarity with Agile methodologies, our courses offer practical insights tailored to foster an inclusive work environment where both you as a leader and your team can excel.

Emphasizing incremental learning, our programs are designed for immediate application, supplemented by follow-up coaching to address any challenges or insights that arise.

Through a blend of instruction and collaborative coaching sessions, our approach enables you to learn, practice, share ideas, seek guidance (ask), and continuously develop your skills (grow).

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Coaching for Leaders and Teams

At AFA, we partner with team leads, managers, and executives to cultivate the change-driven culture they envision for their organization. Our focus is on empowering agile leaders to embrace adaptability and flexibility amidst evolving landscapes, equipping them to steer the organization from the forefront, actively engaged in pivotal business aspects.


At AFA, we recognize that teams operate within the broader context of corporate culture. We collaborate with corporations to optimize all facets of team dynamics, from recruitment and onboarding to ongoing coaching through the team's evolution into high-performing Agile units. With our expertise, we've facilitated the development of top-tier teams across diverse domains including IT, software development, DevOps, marketing, business strategy, proposals writing, customer support, human resources, and beyond.

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Consulting for Transformation and Change

With over 50 years of combined international business acumen, our team boasts a rich tapestry of diverse work cultures from across the globe. Each client journey with us is unique, tailored to address your specific requirements and challenges.

Our collaborative approach ensures that organizational changes are not just superficial shifts but are rooted in value, practicality, customization, and clear objectives.

From initial discovery through meticulous planning to seamless implementation and iterative refinement, we guide you through every phase. Our philosophy centers on empowering your organization to foster internal change with our expert guidance.

Think of us as your bike riding instructors—we'll teach you the mechanics, remove the training wheels, and cheer you on as you pedal forward.

And should you ever need a boost, we'll be right there, ready to offer support, encouragement, or reinforcement.

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